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Video Advertising

Think of those Youtube Advertisements? Well, it’s one of the fastest growing marketing means available to Brands today. Video Advertising consists of online display advertisements such as Mid-Page Units (MPUs) that have video within them and occur on Internet Television, either before, during and/or after a video stream.

The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although they are often condensed to provide a more concise version than their TV counterparts for online use.

Broadcast websites such as Sky.com and itv.com have such advertising on their sites, as do newspaper websites such as The Telegraph, and The Guardian. In 2010, video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online.

And in July 2014, Facebook got in on the act by paying an estimated $400 million to acquire LiveRail, a video advertising distributor which uses Real-time bidding to place more than 7 billion video ads a month.

Interactive Advertising Bureau (IAB) guidelines, there are three types of video ad formats:
1. Linear video ads - the ads are presented before, in the middle of, or after the video content is consumed by the user, in very much the same way a TV commercial can play before, during or after the chosen program.
2. Non-linear video ads - the ads run concurrently with the video content so the users see the ad while viewing the content.
3. Companion ads - commonly text, display ads, rich media, or skins that wrap around the video experience.